Can sustainability marketing be implemented as a differentiation strategy?
İpek Kazançoğlu, Can Karaosmanoğlu
| Year of publication: |
2021
|
|---|---|
| Authors: | Kazançoğlu, İpek ; Karaosmanoğlu, Can |
| Published in: |
Supply chain sustainability : modeling and innovative research frameworks. - Berlin : De Gruyter, ISBN 978-3-11-062556-1. - 2021, p. 133-155
|
| Subject: | sustainability marketing | sustainable competitive advantage | marina management | marinas | yachting | Nachhaltigkeit | Sustainability | Wettbewerbsvorteil | Competitive advantage | Marketingmanagement | Marketing management | Nachhaltige Entwicklung | Sustainable development | Strategisches Management | Strategic management | Marketing | Wettbewerbsstrategie | Competitive strategy | Öko-Marketing | Green marketing | Corporate Social Responsibility | Corporate social responsibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1515/9783110628593-008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012387082