Can the negative binomial distribution predict industrial purchases?
John W. Wilkinson, Giang Trinh and Richard Lee (Ehrenberg-Bass Institute for Marketing Science, University of South Australia, Adelaide, Australia) and Neil Brown (School of Marketing, University of South Australia, Adelaide, Australia)
| Year of publication: |
2016
|
|---|---|
| Authors: | Wilkinson, John W. ; Trinh, Giang ; Lee, Richard ; Brown, Neil |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 31.2016, 4, p. 543-552
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| Subject: | Industrial marketing | Industrial purchasing | Customer analysis | Pareto/NBD model | B-to-B-Marketing | Business-to-business marketing | Beschaffung | Procurement | Konsumentenverhalten | Consumer behaviour | Wahrscheinlichkeitsrechnung | Probability theory |