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Uniting Marketing Efforts for the Common Good - A Challenge for the Fourth Sector : Selected Papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal
Soares, Ana, (2023)
Die Markengesellschaft : wie Marketing Demokratie und Öffentlichkeit verändert
Koziol, Klaus, (2007)
Marketing und soziale Verantwortung
Hansen, Ursula, (2000)
Broader, closer, sweeter : first CCT presidential address
Sherry, John F., (2012)
Slouching toward utopia : when marketing is society
Sherry, John F., (2014)
Brand meaning
Sherry, John F., (2005)