Can we turn ASMR experiences into advertising? : college-age consumers' perceptions of ASMR contents and advertisements
Susanna S. Lee, Huan Chen
| Year of publication: |
2023
|
|---|---|
| Authors: | Lee, S. S. ; Chen, Huan |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 63.2023, 4, p. 335-348
|
| Subject: | ASMR | in-depth interview | media uses and gratification | sensory marketing | text mining | YouTube | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Befragung | Interview | Online-Marketing | Internet marketing | Social Web | Social web | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2023-022 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014445886