Cancel anytime! : how easy cancellation options enhance purchase intentions for services that require long-term commitments

Sohyeon Park, Kacy Kim, Seolwoo Park, Yung Kyun Choi, Sukki Yoon

Year of publication:	2023
Authors:	Park, Sohyeon ; Kim, Kacy K. ; Park, Seolwoo ; Choi, Yung Kyun ; Yoon, Sukki
Published in:	Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 75.2023, p. 1-9
Subject:	Cancellation \| Commitment \| Goal \| Promotion

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