Capability building through innovation for unserved lower end mega markets
Chaisung Lim; Seokhee Han; Hiroshi Ito
| Year of publication: |
2013
|
|---|---|
| Authors: | Lim, Chaisung ; Han, Seokhee ; Ito, Hiroshi |
| Published in: |
Technovation : the international journal of technological innovation, entrepreneurship and technology management. - Amsterdam : Elsevier Scientific Publishing Co., ISSN 0166-4972, ZDB-ID 8386-0. - Vol. 33.2013, 12, p. 391-404
|
| Subject: | Base of the pyramid | Frugal innovation | Low cost innovation | Product development | Product Innovation | Automobile | India | Developing country | Innovation | Produktentwicklung | New product development | Indien | Entwicklungsländer | Developing countries | Innovationsmanagement | Innovation management | Kfz-Industrie | Automotive industry | Niedrigeinkommen | Low income |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010249824