Capturing and Creating Public Opinion in Survey Research.
| Year of publication: |
1993
|
|---|---|
| Authors: | Simmons, Carolyn J ; Bickart, Barbara A ; Lynch Jr., John G |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 20.1993, 2, p. 316-29
|
| Publisher: |
University of Chicago Press |