Cargo cult econometrics : specification testing in simultaneous equation marketing models
Michael J. Moore, Ruskin Morgan, and Judith Roberts
| Year of publication: |
2009
|
|---|---|
| Authors: | Moore, Michael J. ; Morgan, Ruskin ; Roberts, Judith |
| Published in: |
The profit impact of marketing strategy project : retrospect and prospects. - Cambridge [u.a.] : Cambridge Univ. Press, ISBN 978-0-521-12345-7. - 2009, p. 218-259
|
| Subject: | Marketingmanagement | Marketing management | Mehrgleichungsmodell | Multiple equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003927394