Case in Point - A Common Language
| Year of publication: |
2003
|
|---|---|
| Authors: | Fox, Keith ; Jocz, Katherine ; Jaworski, Bernard |
| Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 12.2003, 3, p. 14-17
|