CASE: Reinventing the container shipping industry

Containerized shipping is the backbone of global trade and a pivotal element in modern day globalization. Every year, millions of containers are shipped onboard more than 5.000 container - the main shipping routes being between Asia, Europa and the USA. In 2010, more than 30 million TEUs (twenty foot equivalent units - the common unit in container shipping) were exported from China alone.

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Year of publication:	2014
Authors:	Geersbro, Jens ; Ritter, Thomas
Published in:	jbm - Journal of Business Market Management. - Berlin : Freie Universität Berlin, Marketing-Department. - Vol. 7.2014, 1, p. 301-305
Publisher:	Berlin : Freie Universität Berlin, Marketing-Department

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Type of publication:	Article
Type of publication (narrower categories):	Article
Language:	English
Other identifiers:	783120478 [GVK] hdl:10419/96104 [Handle] RePEc:zbw:fubjbm:96104 [RePEc]
Source:	EconStor

Persistent link: https://www.econbiz.de/10010336081