Case study: Boehringer Ingelheim : license-driven market entry
Year of publication: |
2017
|
---|---|
Authors: | Glowik, Mario |
Published in: |
Global strategy in the service industries : dynamics, analysis, growth. - London : Routledge, ISBN 978-1-138-92792-6. - 2017, p. 173-183
|
Subject: | Boehringer Ingelheim KG | Pharmaindustrie | Pharmaceutical industry | Lizenz | Licence |
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