HBR CASE STUDY - A Brief History of Decision Making - From oracles and entrails to the scientific method, executive information systems, rock-paper-scissors, and gut instinct, our efforts to improve the way we make decisions have hardly marched straight toward rationalism.
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|Authors:||Buchanan, Leigh; O'Connell, Andrew|
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2006, p. 32-41