Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program
Art T. Weinstein & Donovan A. McFarlane
| Year of publication: |
April 2017
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|---|---|
| Authors: | Weinstein, Art T. ; McFarlane, Donovan A. |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 25.2017, 2, p. 101-113
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| Subject: | Blogs | promotional strategy | market orientation | added value | relationship marketing | marketing education | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Betriebswirtschaftsstudium | Graduate business education | Stakeholder | Web 2.0-Technologien | Web 2.0 technologies | Wirtschaftshochschule | Economics department | Marketing | Online-Marketing | Internet marketing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2016.1182574 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011742934