Case study: ISCRM - a study of the business benefits achieved through integrated supply and Customer Relationship Management
Scott Hines
| Year of publication: |
2004
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|---|---|
| Authors: | Hines, Scott |
| Published in: |
Collaborative customer relationship management : taking CRM to the next level; with 7 tables. - Berlin : Springer, ISBN 3-540-00227-8. - 2004, p. 70-75
|
| Subject: | Beziehungsmarketing | Relationship marketing | Lieferkette | Supply chain |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001921176