Case study research with moderate constructionism : conceptualization and practical illustration
Timo Järvensivu; Jan-Åke Törnroos
| Year of publication: |
2010
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|---|---|
| Authors: | Järvensivu, Timo ; Törnroos, Jan-Åke |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 39.2010, 1, p. 100-108
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| Subject: | B-to-B-Marketing | Business-to-business marketing | Empirische Methode | Empirical method | Konstruktivismus | Constructivism | Wissenschaftliche Methode | Scientific method |