Case theory in business and management : reinventing case study research
Year of publication: |
2017
|
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Authors: | Gummesson, Evert |
Publisher: |
Los Angeles : SAGE |
Subject: | Wissenschaftliche Methode | Scientific method | Qualitative Methode | Qualitative method | Operations Research | Operations research | Theorie der Unternehmung | Theory of the firm | Methodologie | Wirtschaftswissenschaften | Fallstudie | Management |
Description of contents: | Table of Contents [gbv.de] |
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Case theory in business and management : reinventing case study research
Gummesson, Evert, (2017)
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Cooper, Donald R., (2008)
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Handbook of qualitative research methods for international business
Piekkari, Rebecca, (2004)
- More ...
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Editorial: The 2013 Naples Forum on Service
Gummesson, Evert, (2013)
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Customer centricity: reality or a wild goose chase?
Gummesson, Evert, (2008)
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Practical value of adequate marketing management theory
Gummesson, Evert, (2002)
- More ...