CASES Segmentation and promotional strategies for selling CARB bearings in China
Year of publication: |
2003
|
---|---|
Authors: | Lee, Don Y. |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 18.2003, 2-3, p. 258-269
|
Saved in:
Saved in favorites
Similar items by person
-
Power, conflict and satisfaction in IJV supplier -- Chinese distributor channels
Lee, Don Y., (2001)
-
The impact of firms' risk-taking attitudes on advertising budgets
Lee, Don Y., (1994)
-
The effects of entrepreneurial personality, background and network activities on venture growth
Lee, Don Y., (2001)
- More ...