Cash-back rewards versus equity-based electronic loyalty programs in e-commerce
Kemal Altinkemer; Yasin Ozcelik
Year of publication: |
2009
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Authors: | Altinkemer, Kemal ; Ozcelik, Yasin |
Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9846, ZDB-ID 2069863X. - Vol. 7.2009, 1, p. 39-55
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