Catch them all : impacts of location-based augmented reality mobile applications on local businesses
| Year of publication: |
2021
|
|---|---|
| Authors: | Zhang, Yuan ; Zhang, Jie Jennifer |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 58.2021, 8, p. 1-17
|
| Subject: | Agglomeration effect | Augmented reality | Difference-in-difference | Location-based technologies | Mobile applications | Online reputation | Spillover effect | Mobile Anwendung | Mobile application | Spillover-Effekt | Agglomerationseffekt | Virtuelle Realität | Virtual reality | Mobilkommunikation | Mobile communications | Online-Marketing | Internet marketing |
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