Category activation model: a spreading activation network model of subcategory positioning when categorization uncertainty is high
Joseph Lajos; Zsolt Katona; Amitava Chattopadhyay; Miklos Sarvary
| Year of publication: |
2009
|
|---|---|
| Authors: | Lajos, Joseph ; Katona, Zsolt ; Chattopadhyay, Amitava ; Sárváry, Miklós |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 36.2009/10, 1, p. 122-136
|
| Subject: | Category Management | Category management | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003861096