Causation and components in market share-performance models : the role of identities
Kusum L. Ailawadi and Paul W. Farris
| Year of publication: |
2009
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|---|---|
| Authors: | Ailawadi, Kusum L. ; Farris, Paul W. |
| Published in: |
The profit impact of marketing strategy project : retrospect and prospects. - Cambridge [u.a.] : Cambridge Univ. Press, ISBN 978-0-521-12345-7. - 2009, p. 188-217
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| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003927385