Cause marketing communications : consumer inference on attitudes towards brand and cause
Year of publication: |
2014
|
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Authors: | Samu, Sridhar ; Wymer, Walter |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 7/8, p. 1333-1353
|
Subject: | Advertising | Non-profit organizations | Attribution | Cause marketing | Konsumentenverhalten | Consumer behaviour | Werbung | Cause-Related Marketing | Cause-related marketing | Markenführung | Brand management | Nonprofit-Organisation | Nonprofit organization | Marketingmanagement | Marketing management |
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