Cause-related marketing: More buck than bang?
Year of publication: |
2005
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Authors: | Berglind, Matthew ; Nakata, Cheryl |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 48.2005, 5, p. 443-454
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Saved in:
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