Cause-related marketing, product innovation and extraordinary sustainable leadership : the root towards sustainability
Year of publication: |
2015
|
---|---|
Authors: | Christofi, Michael ; Leonidou, Erasmia ; Vrontis, Demetris |
Published in: |
Global business & economics review. - Olney, Bucks : Inderscience Enterprises, ISSN 1097-4954, ZDB-ID 2054200-8. - Vol. 17.2015, 1, p. 93-111
|
Subject: | sustainability | cause-related marketing | CRM | product innovation | leadership | sustainable leadership | Innovation | Nachhaltigkeit | Sustainability | Cause-Related Marketing | Cause-related marketing | Führungsstil | Leadership style | Corporate Social Responsibility | Corporate social responsibility | Nachhaltige Entwicklung | Sustainable development |
-
Suriyankietkaew, Suparak, (2019)
-
The meaning and uses of cause-related marketing
Ikiebey, Godson, (2015)
-
Cause-related marketing : case Studies from a global perspective
Galan-Ladero, M. Mercedes, (2021)
- More ...
-
Christofi, Michael, (2013)
-
Emotional intelligence and perceived negative emotions in intercultural service encounters
Thrassou, Alkis, (2020)
-
Customer engagement through choice in cause-related marketing
Christofi, Michael, (2018)
- More ...