CB-SEM latent interaction : unconstrained and orthogonalized approaches
Jun-Hwa Cheah, Mumtaz Ali Memon, James E Richard, Hiram Ting, Tat-Huei Cham
| Year of publication: |
2020
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|---|---|
| Authors: | Cheah, Jun-Hwa ; Memon, Mumtaz Ali ; Richard, James E. ; Hiram Ting ; Cham, Tat Huei |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 28.2020, 4, p. 218-234
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| Subject: | Latent Interaction Effects | Structural Equation Modelling | Unconstrained Approach | Orthogonalized Approach | Theory of Planned Behavior |