CELEBRITY ENDORSEMENTS AND PRODUCT PERFORMANCE: A STUDY OF NIGERIAN CONSUMER MARKETS
Year of publication: |
2014
|
---|---|
Authors: | OYENIYI, Omotayo |
Published in: |
Management and Marketing Journal. - Facultatea de Economie şi Administrarea Afacerilor, ISSN 1841-2416. - Vol. XII.2014, 1, p. 41-51
|
Publisher: |
Facultatea de Economie şi Administrarea Afacerilor |
Subject: | Celebrity endorsement | brand image | product performance |
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