Celebrity worship, materialism, compulsive buying, and the empty self
Year of publication: |
2012
|
---|---|
Authors: | Reeves, Robert A. ; Baker, Gary A. ; Truluck, Chris S. |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 29.2012, 9, p. 674-679
|
Subject: | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Studierende | Students | Kaufmotiv | Consumer motivation | Werbepsychologie | Psychology of advertising | USA | United States |
-
Testimonialwerbung mit prominenten Sportlern : eine empirische Untersuchung
Nufer, Gerd, (2012)
-
Limbu, Yam B., (2012)
-
Revisiting the match-up hypothesis : effects of brand-incongruent celebrity endorsements
Törn, Fredrik, (2012)
- More ...
-
Celebrity Worship, Materialism, Compulsive Buying, and the Empty Self
Reeves, Robert A., (2012)
-
Desire for fame : scale development and association with personal goals and aspirations
Gountas, John, (2012)
-
Special issue: Psychology, marketing and celebreties
Reeves, Robert A., (2012)
- More ...