Certification and authentication of brand value propositions
Richard G. Starr Jr., Roderick J. Brodie
| Year of publication: |
November 2016
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|---|---|
| Authors: | Starr, Richard G., Jr. ; Brodie, Roderick J. |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 23.2016, 6, p. 716-731
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| Subject: | certification | authentication | value proposition | brand co-creation | brand elements | Markenführung | Brand management | Standardisierung | Standardization | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Markenartikel | Brand | Glaubwürdigkeit | Credibility | Markenimage | Brand image | Betriebliche Wertschöpfung | Value creation |