Challenges and opportunities in high-dimensional choice data analyses
| Year of publication: |
2008
|
|---|---|
| Authors: | Naik, Prasad ; Wedel, Michel ; Bacon, Lynd ; Bodapati, Anand ; Bradlow, Eric ; Kamakura, Wagner ; Kreulen, Jeffrey ; Lenk, Peter ; Madigan, David ; Montgomery, Alan |
| Published in: |
Marketing Letters. - Springer. - Vol. 19.2008, 3, p. 201-213
|
| Publisher: |
Springer |
| Subject: | Challenges | Opportunities | High-dimensional choice data analyses | Modern businesses | Four-way VAST matrix arrays |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10005716473