CHALLENGES IN EVALUATING DEVELOPMENT COMMUNICATIONS: THE CASE OF A STREET THEATRE PROGRAMME TO ADDRESS RACISM

An evaluation of a pilot street theatre programme presented challenges and stimulated reflections on how evaluation can better contribute to build knowledge on communication for development. The programme addressed racism in Botswana, Kenya, Rwanda and Dominican Republic. It engaged communities effectively. The evaluation faced challenges in dealing with this sensitive subject, dealing with local partners limited monitoring capacity and methodological challenges to assess attitudes and change. It suggests the need for greater collaboration across evaluation and research and among different specialisms to address the evidence and methodological challenges, as well as more resourcing of impact evaluation. Copyright © 2014 John Wiley & Sons, Ltd.