Challenges in integrating voice of the customer in advanced vehicle development process : a practitioner's perspective
Srinivasan Rajagopalan
| Year of publication: |
2009
|
|---|---|
| Authors: | Rajagopalan, Srinivasan |
| Published in: |
Product research : the art and science behind successful product launches. - Dordrecht : Springer, ISBN 978-90-481-2859-4. - 2009, p. 199-209
|
| Subject: | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Befragung | Interview | Conjoint-Analyse | Conjoint analysis | Kfz-Industrie | Automotive industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003977227