Challenges in leveraging e-commerce channels to sell ancient Madhubani art : a case study of MITHILAsmita
Shweta Aggarwal, Sumita Rai, MP Jaiswal and Henrik Sorensen
| Year of publication: |
2018
|
|---|---|
| Authors: | Aggarwal, Shweta ; Rai, Sumita ; Jaiswal, MP ; Sorensen, Henrik |
| Published in: |
Indian journal of economics & business : IJEB. - New Delhi : Serials Publ., ISSN 0972-5784, ZDB-ID 2136804-1. - Vol. 17.2018, 2, p. 285-292
|
| Subject: | Electronic Commerce | E-commerce | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Kunst | Arts |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012650010