Challenges in the Central European Postal Markets: The Example of the Polish Post

The purpose of this work is to show the economic conditions of the postal market in Poland. The pace of economic transformation and growing competition in the postal market means that Polish Post is somehow forced to take new measures to improve the effectiveness of communication with their market environment. The focus points of this study are the economic mechanisms of the effectiveness and efficiency of the process of communicating specified value to the customer, and an attempt to identify the factors boosting an increase in efficiency. The reflections contained in the paper do not have definite characteristics and should be treated as an opinion in the discussion.