Challenges to modern consumer segmentation in a changing world : the need for a second step
Lyn S. Amine and J. Alexander Smith
| Year of publication: |
2009
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| Authors: | Amine, Lyn S. ; Smith, J. Alexander |
| Published in: |
Multinational business review. - Bingley : Emerald, ISSN 1525-383X, ZDB-ID 9158637. - Vol. 17.2009, 3, p. 71-99
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009889618