Challenges to sales force transformation in emerging markets
Avinash Malshe, Mohammed Al-Habib, Habiballah Al-Torkistani and Jamal A. Al-Khatib
| Year of publication: |
2013
|
|---|---|
| Authors: | Malshe, Avinash ; Al-Habib, Mohammed ; Al-Torkistani, Habiballah ; Al-Khatib, Jamal A. |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 21.2013, 4, p. 347-367
|
| Subject: | Vertriebs-Informationssystem | Sales information system | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Schwellenländer | Emerging economies | Saudi-Arabien | Saudi Arabia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009776271