Challenging the incumbent : entry in markets with captive consumers and taste heterogeneity
Year of publication: |
2022
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Authors: | Oertel, Christian ; Schmutzler, Armin |
Published in: |
Journal of economics & management strategy : JEMS. - Boston, Mass. [u.a.] : Wiley-Blackwell, ISSN 1530-9134, ZDB-ID 1481233-2. - Vol. 31.2022, 4, p. 961-979
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Subject: | Markteintritt | Market entry | Konsumentenverhalten | Consumer behaviour | Wettbewerb | Competition | Theorie | Theory |
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