Chances and Challenges of Digital Management : Proceedings of the International Scientific-Practical Conference (ISPC 2022)

edited by Richard C. Geibel, Shalva Machavariani

This book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) and E-Commerce Institute (Germany). It discusses the possibilities of digital management under current conditions, highlights recent technological advances, and addresses further marketing perspectives. The topics covered include digitalization, digital transformation, e-commerce, artificial intelligence, big data, blockchain, online marketing, the transformation of small and medium-sized businesses, digital law, digital social innovation, and digital ethics.

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Year of publication:	2023
Other Persons:	Geibel, Richard (ed.) ; Machavariani, Shalva (ed.)
Institutions:	International Scientific-Practical Conference <2022, Online>
Publisher:	2023.: Cham : Springer Nature Switzerland 2023.: Cham : Imprint: Springer
Subject:	Digital Management \| E-Commerce \| Digital Entrepreneurship \| Social Commerce \| Online Marketing \| Blockchain \| Big Data \| Digital Ethics \| Digital Transformation \| Social Innovation \| Digital Leadership \| Digital Social Innovation \| Digital Law \| Small and Medium-sized Businesses \| Artificial Intelligence \| ISPC \| Digitalisierung \| Digitization \| Künstliche Intelligenz \| Artificial intelligence \| Electronic Commerce \| E-commerce \| Online-Marketing \| Internet marketing \| Big data \| Innovation \| Social Web \| Social web \| Computerunterstützung \| Computerized method \| Online-Handel \| Online retailing \| KMU \| SME \| Digitale Medien \| Digital media