Change by design : how design thinking transforms organizations and inspires innovation

Tim Brown with Barry Katz

Getting under your skin, or, How design thinking is about more than style -- Converting need into demand, or, Putting people first -- A mental matrix, or, "These people have no process!" -- Building to think, or, The power of prototyping -- Returning to the surface, or, The design of experiences -- Spreading the message, or, The importance of storytelling -- Design thinking meets the corporation, or, Teaching to fish -- The new social contract, or, We're all in this together -- Design activism, or, Inspiring solutions with global potential -- Designing tomorrow--today

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Year of publication:	2009 ; 1. ed.
Authors:	Brown, Tim ; Kātz, Barry
Publisher:	New York, NY : Harper Business
Subject:	Innovation \| Produktgestaltung \| Product design \| Organisatorischer Wandel \| Organizational change \| Beziehungsmarketing \| Relationship marketing \| Organisationswandel \| Industriedesign \| Design \| Ganzheitliches Denken \| Handlungsstil \| Wirtschaft \| Kreatives Denken
Description of contents:	Table of Contents [gbv.de]