Changes in consumer segments and preferences to green labelling
Debbora Whitson, H. Erkan Ozkaya and Juanita Roxas
| Year of publication: |
2014
|
|---|---|
| Authors: | Whitson, Debbora ; Ozkaya, H. Erkan ; Roxas, Juanita |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 38.2014, 5, p. 458-466
|
| Subject: | Choice | eco | environment | green | marketing | Konsumentenverhalten | Consumer behaviour | Öko-Marketing | Green marketing | Öko-Produkt | Sustainable product | Umweltzeichen | Eco-label | Umweltbewusstsein | Environmental consciousness | Marktsegmentierung | Market segmentation | Umweltschutz | Environmental protection |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010517798