Changes in social values in the United States : 1976 - 2007 ; "self-respect" is on the upswing as "a sense of belonging" becomes less important
Eda Gurel-Atay; Guang-Xin Xie; Johnny Chen; Lynn Richard Kahle
| Year of publication: |
2010
|
|---|---|
| Authors: | Gurel-Atay, Eda ; Xie, Guang-xin ; Chen, Johnny ; Kahle, Lynn Richard |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 50.2010, 1, p. 57-67
|
| Subject: | Soziale Werte | Social values | Werbung | Advertising | USA | United States | 1976-2007 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003971422