Changes in the procedure-consumer relationship in electronic commerce : expamples from book publishing and trade
Ulrich Riehm
| Year of publication: |
2011
|
|---|---|
| Authors: | Riehm, Ulrich |
| Published in: |
Business ethics and the electronic economy. - Berlin [u.a.] : Springer, ISBN 978-3-642-06055-7. - 2011, p. 44-58
|
| Subject: | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce | Buchverlag | Book publishing | Buchhandel | Book trade | Digitale Güter | Digital goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009012821