Changing marketing systems ... : consumer, corporate and government interfaces ; Winter Conference American Marketing Association ...
ed. by Reed Moyer
| Year of publication: |
1968
|
|---|---|
| Other Persons: | Moyer, Reed (contributor) |
| Institutions: | American Marketing Association (contributor) |
| Publisher: |
Chicago, Ill. : AMA |
| Subject: | Absatz | Ausland | Absatzpolitik | Absatzprognose | Wirtschaftliches Verhalten | Verbraucher | Kaufmann | Ausbildung | Absatzforschung | Konsumentenverhalten | Consumer behaviour | Marketing | Marketingmanagement | Marketing management | USA | United States | Corporate Governance | Corporate governance |
| Extent: | IX, 416 S 4° |
|---|---|
| Series: | Proceedings of the Winter Conference of the American Marketing Association. - Chicago, Ill., ISSN 0569-6453, ZDB-ID 209635-3. - Vol. 1967 Series / American Marketing Association. - Chicago, Ill. : AMA, ZDB-ID 722144-7. - Vol. 26 |
| Conferences: | Winter Conference. American Marketing Association ; (Washington, DC) : 1967.12.27.-29 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000674884