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Changing perceptions and changing behavior in customer relationships

Peter C. Verhoef, Philip Hans Franses, Bas Donkers
Year of publication:
2001
Authors: Verhoef, Peter C. ; Franses, Philip Hans ; Donkers, Bas
Publisher: Rotterdam : ERIM
Subject: Beziehungsmarketing | Relationship marketing | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour
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