Changing Social Values in Contemporary Tamil Society, India: a Qualitative Inquiry

Social values in Indian society in general and Tamil society in particular are subject to fluctuation, in accordance with on-going social changes ushered in by various modern forces. Consequently, these values metamorphose and degenerate into counter-cultural practices that pose a threat to traditional culture. Modern people attribute new meanings to the unethical practices that they engage in by emphasizing their immediate relevance and necessity for their changing life styles. They believe that their willingness to follow them instead of social values will help them make a profit that sustains their livelihood in this time of change.