Changing the relevancy of business and the role of brand leaders forever
Ava Hakim
| Year of publication: |
2016
|
|---|---|
| Authors: | Hakim, Avi |
| Published in: |
Brands with a conscience : how to build a successful and responsible brand. - London : Kogan Page, ISBN 978-0-7494-7544-4. - 2016, p. 1-13
|
| Subject: | Markenführung | Brand management | Geschäftsmodell | Business model | Corporate Social Responsibility | Corporate social responsibility | Sozialer Wandel | Social change |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011570225