Channel integration and profit sharing in the dynamics of multi-channel firms
Year of publication: |
2010
|
---|---|
Authors: | Yan, Ruiliang ; Wang, John ; Zhou, Bin |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 17.2010, 5, p. 430-440
|
Subject: | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Verhandlungstheorie | Bargaining theory |
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