Channel selection and co-op advertising in ecommerce age
Yongmei Liu and Yuhua Sun
| Year of publication: |
2013
|
|---|---|
| Authors: | Liu, Yongmei ; Sun, Yuhua |
| Published in: |
LISS 2012 ; Vol. 1. - Berlin [u.a.] : Springer, ISBN 978-3-642-32053-8. - 2013, p. 195-201
|
| Subject: | Online-Handel | Online retailing | Lieferkette | Supply chain | Werbeplanung | Advertising planning | Stackelberg-Wettbewerb | Stackelberg competition |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010188091