Channel selection strategy with consumer impulse purchase in livestream selling
Lidong Chen, Qingyun Xu, Yi He
| Year of publication: |
2024
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|---|---|
| Authors: | Chen, Lidong ; Xu, Qingyun ; He, Yi |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 45.2024, 7, p. 5006-5019
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| Subject: | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Verkauf | Selling | Marketingmanagement | Marketing management | Verkaufsförderung | Sales promotion |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mde.4299 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015159464