Channel strategies, product types, and performance in the US retail industry
Year of publication: |
2012
|
---|---|
Authors: | Chang, Bau-jung |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 5.2012, 2, p. 110-127
|
Subject: | Online-Handel | Online retailing | Erfahrungsgüter | Experience goods | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management | USA | United States |
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