Chapter 13 Cascading Vision for Real Commitment

We explore how leaders get real commitment for their visions. We propose that leaders need to pay significant attention to and get broad involvement in three stages of the vision creation and dissemination process. First, they need involvement in the creation of the vision and buy-in from the senior levels. Second, when cascading the vision further down the organization, they need to allow for real discussion and input. Third, leaders need to seriously track and assess the impact of the vision implementation.